We have seen a huge impact of coronavirus on our lives. Many things have changed, the way we used to spend our time and the places we used to go. Basically, our priorities have changed. Changes can also be seen in the marketing and advertising sectors like SMM panel, SEO, SMO, etc.
Through this article, we have tried our best to provide you the most impactful and valuable stats that have been updated regularly since the starting of the year 2020.
Several things including social media marketing and advertising have been compromised amid the covid-19 pandemic. But, whether it's the year 2020 or 2021, SMM panel trends come and go every year. But one thing that continues to serve as one of the primary marketing channels is social media platforms. It is the one thing that we all need to grow our businesses. The use of SMM panels definitely gives marketers an edge over their competitors because SMM panels are all about increasing customer reach, engagement, and visibility which is evolving constantly with time.
In such a year like 2021, where things have not been quite easy for all of us, we have pinpointed some of the popular SMM panel trends that are going to become more and more popular as the year progresses. Many professionals have predicted the key SMM panel trends that will dominate in the year 2021 and how marketers around the world can leverage them.
- Establishment of digital trust: 2020 was the year when social media turn out to be a great marketing platform for many of us. It was due to the covid that all the physical marketing channels were busted, became null and void. The social media engagement got noisier as all the payments were made digital. Establishing digital trust with their brand is what marketers need to work on in this year 2021. It is high time for them to understand their market thoroughly and try their best to campaign with empathy.
Time for speaking out on social issues: We have seen various dramatic changes in the rules of engagement for digital marketing since the covid-19 has hit the world. The pandemic has forced much of the whole world to work remotely. We have seen people taking stands against racism and it was through the SMM panels that people were quite able to share their views and thoughts about different issues. Nowadays, being silent and not taking stands for yourself and others is not even an option anymore. It's high time for marketers around the world to develop a corporate voice across internal as well as external social channels.
Tell your stories across different channels: Nowadays, people are liking the multiple ways of consuming information offered by the brands. One such way could be storytelling which really has the potential of becoming a hot topic again. We are seeing exponential growth in the popularity of podcasts. In few months, we are going to see social media and other marketing channels get flooded with shows and video communications.
The prominence of microcontent: In 2021, we'll see a continual rise in microcontent. How people used to digest content has changed and redefined. Tiktok, Snapchat spotlight, and Instagram reels are said to be the reason behind the huge prominence of microcontent. Marketers need to come up with creative ideas; they need to generate content that indirectly associates with their brand but at the same time, the content should be captivating enough to provide that entertainment factor for which the audience these days is craving.
On-platform features like Instagram reels are going to gain traction in 2021. Marketers need to evaluate the digital platforms that can turn out to be most beneficial for them. This will help them to know whether they are using a platform to its fullest or not. Other than that, the demand for influencer marketing will also stay in trends of 2021. Every marketer should focus on preparing his brand for new platform functionality.
People behind the brand are worth highlighting: Marketers need to make sure to highlight the people behind their brand via their social media activity. No matter how fancy GIFs and promotions you'll use to raise your brand awareness, it is only through the humanized transparency that you will be able to gain the trust of your customers. For a meaningful engagement, your customers and the people behind your brand must speak to you more naturally and humanly.
- Use your conversation skills to build connections: Messages are becoming less popular day by day. Brands that use messages to connect to their audience are going to experience less engagement in 2021. They need to shift their focus from messages to having conversational connections. Creating real connections with your audience should be your only goal. Sales should no longer be your only priority. Information, engagement, and social issues are some of the areas you need to focus more on.