With changing times, digital marketing trends and strategies are constantly evolving, and even before you realise it, a new digital marketing trend will be coming on its way. If it's possible to understand time travel then every marketer would fast-forward to the coming year for new clues on what’s next in digital marketing. As we still reside in the age of predictions, we have to settle for a forecast of what’s to come and build a case for what digital marketing in 2021 would look like. Further in this article, we will talk about the future and check out the top digital marketing trends for 2021.
Artificial Intelligence in Online Marketing
1. New Way for Digital Marketing
In recent years, the proliferation of smart speakers is one of the distinctive developments. The growth of smart speakers is a rapidly increasing opportunity and is soon becoming a prime channel for marketers to display advertisements and market their products and services. Following are the two ways your companies can embrace smart speaker marketing and advertising in 2021:
In today's time, you can create a branded Alexa Skill or Google Home app that is very much relevant to your brand, and also offer a useful service to your audience. Nowadays, Marketers are using Alexa Skills to connect with their audience by providing them industry news, relevant products, and more.
Flash Briefing on Alexa is becoming a most admired way to get the morning news, weather, and other day-to-day information. The users are allowed to pick and select the news sources, podcasts, and other ‘Skills’ that they want their smart speaker to play.
2. The Rise of Voice Search
Today, another most compelling development affecting the digital marketing world is the extensive adoption of voice search technology. Voice search is substituting the way search marketing professionals optimize websites to rank for targeted keywords and queries.
It is estimated that in last year, almost 50% of all searches will be voice searches, which are opening up new marketing avenues for digital marketers. There’s a comprehensive list of things you can do to optimize your site for voice search, and the most important of them is to use long-tail keywords like the most expensive women's clothing brand rather than a shorter keyword like only clothing brand.
3. Chatbots in Marketing
Another digital marketing trend is the use of chatbots to market and advertise. From Quite some time now, most businesses have been using chatbots, and marketing is capitalizing on the trend in a significant way.
• Chatbots on Social Media
Chatbots are also looking for multiple applications in digital marketing as helping brands needs to interact with customers better and also provide them with a superior experience. For example, Now, Uber let their users request a ride through their Facebook Messenger app. By integrating marketing channels with the point of purchase, chatbots are not only creating the customer experience more flawless but shortening the purchase cycle too.
• AI-driven Chatbots
An AI-powered chatbot is majorly capable of delivering a customized experience to clients and customers like Bank of America’s chatbot is capable of managing any customer query, with predictive analytics, can also predict customers' requirements and assist them through complicated banking procedures. These chatbots can even help their clients to make payments, check balances, or save money and such experiences are going a long way in guiding brands in positioning themselves.
4. The Age of Augmented Reality (AR)
The next and most significant trend of digital marketing is Augmented reality (AR) which has seen rapidly growing popularity in the last few years and is anticipated to outpace VR in 2020. It has made its presence in digital marketing too and is one of the major boiling trends in the field.
The success of your advertising campaigns directly depends on how well you know your audience. With the help of digital marketing, you can gather a lot of data with every interaction that you have with your customers or prospects. And that is what the upcoming digital marketing trend concentrates on. Advanced Business Intelligence tools are increasingly being used to help you make sense of this data and can also create exact buyer personas and draw valuable insights associated with customer preferences, behaviour patterns, and more. With such insights, you can also develop personalized communications and campaigns.